![]() What does that mean for you? Not everything in your calendar has to be original content. They’re great at aggregating existing content, compiling lists of humorous tweets, sharing photos of celebrities and creating commentary around trending news articles or social posts. Newsflash: A lot of what Buzzfeed publishes isn’t actually content its employees created from scratch. More than straightforward content creation If sponsored content isn’t quite right, try other influencer marketing tactics to increase your reach while still providing your audience with useful and engaging content. The idea here to maintain a modern, relevant edge at all times. This native marketing feels natural and transparent, and still provides viewers with the content they expect from BuzzFeed. Instead, the company publishes branded content that looks and feels like a BuzzFeed article, except it’s sponsored by another company. When it comes to advertising revenue, BuzzFeed doesn’t always settle for traditional ads. Plus, BuzzFeed content is extremely shareable, which is why it’s always trending. It’s made for how viewers consume content, meaning both desktop and mobile experiences meet user expectations. Not trying to be nauseatingly meta here, but BuzzFeed does an impressive job creating content that fits seamlessly in the interweb. The catchy headlines align with the BuzzFeed voice, giving viewers an accurate portrayal of the kind of content they’re getting themselves into. ![]() While a BuzzFeed headline may not be appropriate for your content, click-worthy blog titles are rewarding for any brand. Sometimes clever, other times downright cheesy, they’re always written to entice viewers to click. Yet another well-known characteristic of BuzzFeed content is the headlines. Make sure the readability of your content matches not only their level of education but also their needs and preferences. The lesson here is not to dumb down your content, but to write with your audience in mind. The content is written that way so a wide range of audiences can digest the information quickly, which appeals to shrinking attention spans. No matter the topic or format, BuzzFeed’s content stays at a steady elementary reading level – and it’s not because BuzzFeed thinks its readers have limited vocabularies. There’s something to be said for 1) publishing easily digestible content and 2) experimenting with different content types and formats. ![]() We’re not saying all of your content has to be in a listicle format, but there’s something to be said for 1) publishing easily digestible content and 2) experimenting with different content types and formats. They’re also usually accompanied by GIFs, memes or other visuals that add a few laughs to the experience. These short articles work well because they answer consumer questions in a simple, easy-to-scan format. In fact, in an analysis of BuzzFeed articles, Scribblrs found that 65 percent of the site’s viral hits are listicles. There’s more to content than blogsīuzzFeed is probably most famous for its less traditional forms of content, especially listicles and quizzes. With a savvy keyword strategy, you can make your way to page one search rankings – which in itself feels like a little rush of fame. Your focus should be on getting to know your audience and figuring out how you can create content that suits their preferences and answers their questions. While BuzzFeed articles aren’t strangers to going viral, your first goal doesn’t have to be getting famous overnight. Somewhat more importantly, it does so in a way that feels genuine to that audience. The content plays on nostalgia, slang terms and social trends that appeal to younger viewers. The platform found an audience in younger generations, catering to them by sharing the relatable content that speaks their lingo. ![]() Here’s what we can learn from the digital content guru: Audience is so so so ( so) importantīuzzFeed content is fun, voicey and quirky on purpose. Strategy and purpose are at work behind the scenes, allowing the company to reach the top of its competitive field with the help of some essential content marketing practices. So what is it then? What’s so special about BuzzFeed’s approach to content creation? It wasn’t because of cat memes, either – although they certainly didn’t hurt. In a noisy and overcrowded digital world, BuzzFeed managed to break through, find an engaged niche and become a household name in online media.īuzzFeed didn’t leave its success up to chance, though. Whether you’re a BuzzFeed fan or aim to avoid meme-filled listicles at all costs, you can’t deny the platform’s success.
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